Wine Marketing & Communications with a Global Perspective
Attract - Engage - Connect - Convert
Standing out in today’s digital age requires creativity, strategy, and experience navigating the constantly evolving marketing landscape. For over five years, I’ve worked with wine brands from around the world ready to make a splash in the U.S. market. We’ve achieved their goals through integrated marketing campaigns designed to boost brand awareness and secure points of distribution for their wines.
Each of the services outlined below provides a piece to a larger marketing and communications puzzle which can help your brand build credibility, enhance brand awareness, and generate sales. No two marketing strategies are the same, so get in touch today to learn what pieces of the puzzle you might be missing and how they can help you attract raving fans and turn them into loyal customers.
Social Media Management
In today’s digital age, social media is an essential way for brands to engage with customers and prospects. Regardless of platform, social media marketing offers an accessible way to reach new audiences and build a loyal community eager to purchase your products. But there’s a difference between just being present on social media and making your efforts worthwhile. The secret to success lies in a well-researched content strategy which aligns your brand messaging with your target audience interests in a unique and engaging way.
Full social media management can potentially include a content strategy so we can intentionally post and monthly content calendars with content creation and copywriting. Packages are flexible based on client needs.
Community Management & Outbound Engagement
No social media strategy is complete without community management and outbound engagement. The purpose of social media is to make your brand more relatable and accessible, i.e. to be social! Community management involves engagement with current followers and is all about customer retention. These activities also bring unengaged followers back into the fold so they can stay in the know on what you’re up to. Outbound engagement involves attracting new people to your community in order to strengthen your community and grow your following. Both engagement activities are done consistently on a daily basis for maximum impact.
Meta Social Media Advertising
Whether your marketing budget is large or small, Meta advertising is a cost-effective way to amplify your brand messaging. Social media advertising generates hundreds of thousands of impressions at low average $3-$6 CPMs and can drive retail sales through geo-targeted advertising around locations where your wines are sold. Distributors and retailers love the latter strategy. Reach out if you’re curious to learn more about what Meta ads can do for your business.
Influencer Marketing
Spread the word about your brand and reach new audiences of trusted expert sources with influencer marketing campaigns. Establish long-term loyalty with ongoing partnerships or give your brand awareness a boost with contests and giveaways. Ideal for supporting new releases, seasonal campaigns, events, new market introductions, and more.
Content Marketing
Content marketing is all about taking a strategic approach to creating and distributing valuable content to attract and retain a clearly defined audience. Content really is king these days and as a busy business owner, it’s understandable if you don’t have extra time on your hands to write SEO-driven blog posts, email marketing campaigns, consistent social media posts, or website copy that converts AND tells your story in an engaging way. Don’t worry, I can help with all of the above! Check out my portfolio page to see some of the brands I worked with to increase website traffic via blogging.
Ready to elevate your digital marketing?
Public Relations
If your wine brand is ready to increase brand awareness, then public relations can play an integral role in helping you amplify your reach. Once we solidify your brand messaging strategy, PR can ensure that messaging lands amongst the right audience and generates interest through the right media mix and messaging frequency. Here are a handful of my PR services:
- Wine scoring submissions
- Consumer lifestyle media coverage
- Beverage trade media coverage
- Amplification of press coverage through social media
- Amplification of press coverage through digital advertising
- Virtual or in-person events
Copywriting
Quality copywriting captivates and converts, increases website traffic, skyrockets email open and click through rates, and tells your brand story in a fascinating, one-of-a-kind way. Words really do have the power to push your business to new heights. Here are a few ways I can help:
- Brand messaging strategy
- Blogging and content calendar
- Website overhaul with SEO
- Advertising and advertorials
- Newsletters
Why trust me?
Hi! I’m Nikki – a writer and communications specialist with 5+ years of diverse, international experience in public relations and digital marketing. As you can probably tell by my website, I’m obsessed with wine. It’s my area of expertise, though I love working with food and travel brands, too. I’ve developed captivating campaigns for TV show releases, book tours, new product launches, tour companies, wineries, and more. Working with brands throughout California and across the U.S., as well as in Italy, Australia, and a few countries in between, I’ve gained a global perspective of what creates raving fans and turns them into loyal customers. Ready to get more eyes on your brand? Get in touch!